01 — The studio
A design desk that stays on the job until load-out
Most event artwork problems are not taste problems. They are fit problems — a backdrop that
disappears under venue lighting, a stall that blocks its own footfall, a 3D visual that nobody can
actually build inside the budget. We design with the venue, the crew and the clock in the same room.
Convention India runs a Delhi-based artwork and design team for events: graphic designers, 3D
visualisers, scenic painters and production supervisors who sit on the same brief. A client comes to us
with a date, a hall and a message. We come back with layouts, material callouts and an item-wise quote
that a purchase team can read without a translator.
The work itself is the same set of pieces you see on any well-run event floor — stage backdrops,
apron and fascia branding, exhibition stall graphics, standees, entry gates, invitation and delegate
collateral, LED screen content, wayfinding boards, photo walls and themed prop builds. What changes
between projects is how much of it needs to be custom fabricated and how much can be produced quickly
with print.
If it will be photographed, we check it from the camera angle. If it will be walked past, we check it
from eye level. Everything else is decoration.
Because the studio and the production units work on the same drawings, revisions do not restart the
process. If a sponsor logo has to shift 200 mm after the approval call, the file changes once and the
print or fabrication is updated from it. That is usually the difference between a calm install day and a
stressful one.
We also say no when a design will not survive the venue. Heavy hanging elements in a hall with a
restricted rigging policy, glossy laminate that will throw reflections into the camera, fabric drapes in
an outdoor shamiana in July — each of these gets flagged at the concept stage rather than on site.
A quieter design that installs cleanly beats a dramatic one that has to be compromised at 2 a.m.